AllTrails Activity Icons
AllTrails encourages everyone to get outdoors. With active trails in every country and over 35 million subscribers, AllTrails needs to balance function with personality. I was commissioned to create a suite of activity based icons that would focus on the user and not the activity. The icons would need to work on mobile and web applications and be recognizable from users that weren’t as familiar with the activity.
We created a responsive set of icons that could scale across applications.